Elektrum has more natural gas customers than expected
February 14, 2020
On 14 February of the last year Latvenergo AS was the first to start trading natural gas to households and offering conceptually new products under its brand Elektrum. The annual operating results exceed the planned ones with 6000 households already being served.
In February 2019, Latvenergo AS announced that it starts trading natural gas on the free natural gas market in Latvia to households under its trading brand Elektrum. Being the first market player after the current monopolist, a new approach was offered by creating products for kitchen and heat consumption segments, as well as offering new possibilities – to choose gas boiler maintenance in addition, as well as combine payment for electricity and natural gas in one invoice.
The planned number of customers has been exceeded within a year reaching 6000 and making us the second largest natural gas trader after Latvijas Gāze AS.
In 2019, the increase in Elektrum natural gas customers was also observed in the business segment in Latvia and in the Baltic states reaching 800 customers.
“Over the year, we have gained assurance that customers pay a lot of attention to comfort, which is a cornerstone of our products. It is emphasised in feedback from customers that we offer full-service to customers in heating segment: gas, maintenance of boilers and insurance, and also a single invoice, easy conclusion of a contract and customer service. We have been quite target-oriented in doing this to make the option of choosing other trader a better alternative," says Uldis Mucinieks, Sales Director of Latvenergo AS.
The total natural gas consumption of customers of Elektrum among households was 13,062 MWh in 2019. The average monthly consumption of customers of Elektrum Virtuvei was 49.83 kWh, customers of Elektrum Siltumam – 1823.41 kWh, customers of Elektrum Siltumam + (gas boiler maintenance included) – 1952.10 kWh.
“We can say for sure that we are the first natural gas trader in Latvia providing full-service to customers in gas heating segment – gas and heating boiler maintenance. We are glad that customers appreciate our service, which is so important for safety, most (61%) of those, who have chosen Siltumam+, have made their first gas boiler maintenance in the first year,” continues Uldis Mucinieks.
Overall, 84% of Elektrum household customers have chosen Elektrum Dabasgāze Virtuvei and 16% Elektrum products for heating. The offer of Elektrum is appreciated by those customers, who use natural gas for heating.